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China Market Entry

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Sun Tzu: The Art of War

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China TV ad prices

Latest China Marketing Trends

Increasing income gap

Brand loyalty in China on decline

Chinese consumers going green

Adaption process: new media on the rise

Diversifying retail formats

Consumer spending up 15%

Poll

Your opinion about Chinese brands:
Do you believe some Chinese brands have the potential to repeat the success stories of so many Korean brands 20 and Japanese brands 40 years ago?

* Yes
* No
* Only within China, but not abroad
* Not at all. Intl. brands will even be able to strengthen their position within China against local Chinese brands
Qingdao and the ICBP

Ocean University of China

The International Chinese Business Program (ICBP)

Qingdao, home of China's most popular brands

 

China Market Entry Modes: Advantages & Disadvantages

Risk and control associated with market entry modeFig. 1: Risk (red) and control (green) associated with mode of market entry. Exp. = Export, Rep. = Representative Office, L/F = Licensing/Franchising, JV = Joint Venture, M&A = Merger & Acquisition, WOFE = Wholly Foreign Owned Enterprise.

Entry modes

Home production (export strategy)

Contractual market entry strategy

Foreign production (equity strategy)