China time: February 05, 2012 15:02
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Latest China Marketing Trends
Increasing income gap
Brand loyalty in China on decline
Chinese Consumers Are Going Green
New Media On The Rise
Diversifying retail formats
Consumer spending up 15%
Poll
Your opinion about Chinese brands: Do you believe some Chinese brands have the potential to repeat the success stories of so many Korean brands 20 and Japanese brands 40 years ago?
Yes
No
Only within China, but not abroad
Not at all. Intl. brands will even be able to strengthen their position within China against local Chinese brands
Qingdao and the ICBP
Ocean University of China
The International Chinese Business Program (ICBP)
Qingdao, home of China's most well-known brands