This website has been designed with Joomla 1.5, which only allows a two-stage structure to organize content. The "Browse Topics" and the "Browse Cases" sections serve to overcome this deficite.

View them as sort of a sitemap or content index to improve the website's navigation and usability. In particular those, who do not feel comfortable using the search function or the multi-dimensional navigation features of modern CMS or blog systems, might find this page useful.

Topics index

China Market Entry

• China SWOT Analysis
  • Market Entry Opportunities
  • Market Entry Threats
• China Market Entry Modes (Strategies)
  • Home Production (Export Strategy)
    • Indirect Exporting
      • Local Agents
      • Local Trading Companies
    • Direct Exporting
      • Foreign Sales Representatives
      • Foreign Distributors
    • Selling in China Through Trading Companies
  • Direct Entry (Establishing a Presence in China)
    • China Representative Office (Rep Office)
    • China-WOFE/Chinese Subsidiary
    • Franchising in China
    • Chinese Joint Venture, JV, Licensing
  • China Market Entry Modes: Advantages & Disadvantages
  • 
    Legal Entities in China

Market Research in China

• The Chinese Marketing Environment
  • Chinese Culture
  • Politica and Legal Factors in China
  • Economic Development in China
• China Market Segmentation
  
  • Geographic Segmentation in China
  • Demographic Segmentation (by income) in China
  • Geo-demographic Segmentation: The urban Chinese Consumer
  • The Chinese Youth Segment
  • The Chinese Luxury Segment
  • Successful Positioning Strategies in China

The Chinese Consumer

• Brand Focus in China
• Brand Loyalty in China

The Chinese Marketing Mix (4-Ps/4-Cs)

• Product/Commodity
  • China Brand Management
  • Intellectual Property Rights (IPR) in China
• Price/Cost
• Placement/Channel
• Promotion/Communication
  • Advertising in China
    • The Chinese Advertising Law
    • The Cost of Advertising in China
      • Chinese TV-ads prices

China Marketing Specifics

• Sun-Tzu: The Art of War
• The 36 Stratagem